Entering Vietnam: First Impressions of a Promising but Challenging Market

Vietnam is a market full of potential, but it also comes with its own unique challenges.
When I first started preparing to enter Vietnam, I quickly realized that many of its regulations are much stricter than those in Thailand.
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Recently, I visited our Vietnam team. On the surface, everything seemed to be running smoothly—processes moving forward and weekly reports coming in on schedule. But after digging deeper, I realized that many issues had actually been simmering silently all along, just never openly confronted.

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Vietnam actually has many Mandarin-speaking people.

In recent years, Chinese and Taiwanese capital has flooded into Vietnam. Being able to speak Mandarin is a major competitive advantage whether you're job hunting or doing business, so finding Mandarin-speaking talent in Vietnam isn't difficult.

But setting up a company and building a team in Vietnam, it remains a big challenge for me.

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